Sellers Adjust Marketing Strategy to Lure Buyers

Earlier this week, we discussed how the New York Times reported that condo developers in New York City were finding that in this economy some of the ritzy amenities they had planned would not be great selling points and had to scale back. Well, some of these developers, also had to scale back their selling points too.

Perhaps the most noticeable change is in the building’s Web site and marketing materials, which Mr. Lansill described as “radical” in their simplicity.

“You get pure information instantly, and not at the 17th screen after you’ve been bludgeoned with all this information about lifestyle.” (Goodbye, Glitzy Condo Pitches)

What does this mean for you? This means that when you are looking for a real estate professional to help you sell your home, you need to not only examine their sales track record, but also review some of the marketing they have done for other clients. Do their marketing materials (online and in print) focus on a home’s basics or is it too flowery?

If you are looking to sell your home in an efficient manner, once you have made the necessary repairs and adjustments, you have to look at how the sale is being publicized.

John Day  has a proven track record as a top Maryland Real Estate Agent/Associate Broker, selling Maryland real estate for decades in all kinds of markets. Call 410- 507-2909 to speak with him about your home sale.

Sellers Adjust Plans to Lure Buyers

In a recent New York Times article, Goodbye, Glitzy Condo Pitches, the newspaper examined the ways in which condo developers had to adjust their expectations, marketing strategies and even architectural plans to lure buyers. You may not be selling a luxury condo in New York City, but you can certainly learn something from the adjustments these developers had to make.

One luxury building had plans for a children’s playroom and 60 private roof cabanas, but after examining the market, they scrapped these plans; the playroom instead became a billiard/television room and the cabanas became a roof deck that all residents would share.

Since your house is likely already standing, you will not need to change its architecture. However, if you are thinking about making improvements to sell your home in the near future, stick to the basics. You don’t have to wow prospective buyers with elaborate improvements; instead make sure the basic elements of the house are in good shape. For example, why put in a dazzling whirlpool tub when you could spend money making sure the kitchen and bath have top of the line appliances and good cabinetry?

Do your research and look at the listing descriptions for recently sold homes in your area—what kind of amenities did these homes have?

And if you are looking for a top Maryland real estate agent to help sell your Maryland Real Estate, call on John Day.

Further Reading-

Remodeling? Start with the Kitchen

What Buyers Want: Basic Edition



What Happens to Maryland Real Estate in a Divorce?

With high profile divorces often in the news, you may be wondering what happens to the real estate that a couple owns when they decide to dissolve their union. Division of property is not just a concern for the very wealthy; anyone who is divorcing and owns property needs to be certain that their rights are upheld.

Maryland is an “equitable property state.” Under this designation, any property that the couple acquires while they are married must be distributed equally, unless a court rules that doing so would not be fair. Notice we used the word “acquire.” A couple may not purchase property while they are married, but property could land in their hands some other way, such as an inheritance. If it can be proven that the property acquired during the marriage really only belongs to one spouse, then that spouse may not have to share it.

And we should add that division of property does not meant that the court will mandate that a couple draw lines to divide a house. It means that each person is given a portion of the property’s total value. So if that property is sold, then each spouse must get their fair share, as outlined by the court.

Top Maryland real estate agent John Day cannot advise you on divorce proceedings, but he can help you sell your Maryland real estate.

Housing Options for Retirees

Instead of waiting until their health deteriorates or they are at the mercy of their children, some older adults are deciding to move into retirement facilities early. And these are not your typical “old folks homes” either. They are communities set up to allow older adults to live active lives while they are still healthy and then provide medical care if needed as they age.

The crisis in the housing market hit these communities just as it hit other sectors of real estate. At the same time, of course, economic woes also hindered the target population for these communities. A common means of affording this type of living arrangement is to sell your current home and use that money to pay the fees these communities impose incoming residents. This means that some of these communities are offering incentives to get buyers and if you are at the point where you are considering such a move, you may want to see what is available. The incentives range from moving assistance to arranging for a relocation broker to buy your house if it doesn’t sell.

If the idea of a retirement community is not appealing, but you would like to downsize to a smaller home or a townhouse, talk to top Annapolis realtor John Day. A community like South River Colony is an option because they have residences that are set aside of people who are “55 or better.” You can be around your peers, but will still be close to a large, vibrant community with people of all ages.

Survey Finds Maryland Closing Costs Are Region’s Lowest

Last week media outlets reported that on average, it costs less to close on Maryland real estate than it does to close on a property in DC or Virginia.

A survey conducted by Bankrate.com found that the national average for closing costs on a $200,000 home, including title and loan origination fees, is $3471. This figure does not take taxes, escrow or fees imposed by local jurisdictions into account. According to Bankrate.com closing costs have risen since last year when average closing costs added up to $2732.

The survey found that New York State had the highest closing costs, while Arkansas had the lowest. How did Maryland compare to the rest of the region? Maryland ranked 38 on the list, while DC was 22 and Virginia was 19.

The survey also found that it took a lot more work to get a loan. This adds not only to the time it takes for a loan application to be completed, but also to the labor costs that lending institutions incur as they try to process loans. And of course some of these additional costs will be passed onto consumers.

However, the fact that things have gotten tougher and more labor-intensive will be a thing of the past once you are in your new home. Since it takes more work for all involved, don’t you want to make sure that you have a home you really like? John Day is a top Maryland real estate agent who can help you find a home you’ll treasure.

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