If you’re selling a home, you know it’s all about marketing. Real estate agents have a tremendous advantage over do-it-yourselfers when it comes to marketing real estate, says John Day in his informative monthly newsletter (click the post title to read the December issue). Because they spend huge amounts of money on advertising, realtors benefit from doing a volume business. And because they expect considerable results from their hefty financial outlay, you can be assured that they are skilled in choosing advertising venues and crafting ads that will sell your home.
Among the many techniques realtors use are:
- direct mail
- neighborhood canvassing
- maintaining their own websites
- networking with professional and community organizations and former clients
- advertising in local newspapers and real estate magazines
- holding open houses
- utilizing the MLS network
Realtors factor into their marketing budget the cost of using all these advertising vehicles, something that is far beyond the financial means, not to mention the expertise, of the average home seller. Most realtors also have the backing and resources of a large company to draw on. With so many options at his fingertips, a realtor can easily place your property front and center where thousands of potential home buyers will see it.
“Marketing real estate is expensive and it is a complex world to figure out what is most effective for your house and your neighborhood,” John Day cautions. This is one of those times when it’s financially prudent to use the experts.
When you list your home with John Day, you get an experienced and proven expert in home sales. Among the 5% top sellers with Long & Foster Realtors, John leads his office of 100 agents in sales. John has developed an aggressive marketing strategy proven to sell your home quickly. A veteran realtor with years of experience in the Maryland/ Washington DC market, John Day has the expertise and winning negotiating style to get you the best possible price for your home. To learn more about John Day’s dynamic marketing plan for selling your home, click the link. You’ll find helpful information on getting your home ready to sell, showing your home, pricing, contracts, even comparable prices and listings. Visit John Day’s website for more information, and call John today to list your home. It’s the smartest marketing move you’ll make.