Must do’s for new listings in todays market
So you want to sell your house, maybe you have done it many times and maybe it’s the first home you have resold. Either way, today’s market is very challenging and your agent must do their homework for you.
Homes that go on the market that are not properly repaired take longer to sell than those that are properly prepared. The first thing an agent should do is to walk through your home with you and make suggestions regarding repairs and cosmetics. They need to be honest with you and tell you those things that will make a difference. This is not staging but preparation. A well repaired home that is cosmetically appealing will sell so much faster and may prevent you from having a discussion down the road regarding price reductions and or repairs. Do this step up front. Now, if you are unwilling to make any changes, that is your decision but your agent needs to explain what you should expect if you don’t.
This should be a suggestion only and the agent should be able to refer you to a professional stager if they feel it will make a difference in the initial marketing of your home. I will say, it’s not “always” necessary. Some people are very good at this themselves, but again, your agent needs to discuss this with you.
We are not the end all regarding pricing. Actually, it’s the buyer who ends up setting the final price. It’s worth what a buyer will pay. However, your agent should discuss this at length with you. They should show you all the sales material in a reasonable geographical distance from your home. The sold prices should be the most heavily weighted. Your agent should take their time here and adjustments should be made as it relates to condition, size and location. This is a joint effort in my opinion. You need to talk this part through with your agent and it’s you, in the end that will set the final list price.
There are boatloads of professional real estate photographers. There is no excuse anymore for an agent to take the photo’s themselves. They cannot make it look as good as a professional, it doesn’t happen. You have seen the lousy photos online right? Well we don’t want your home to be one of them. There are rooms I may leave out of a photo shoot on purpose. They might be powder rooms, small mudrooms, or even a laundry room, it just depends on the house.
A red flag should pop up if your agent doesn’t cover these major components prior to listing your home and placing it on the market. I’m happy to have a discussion with you if you want my professional opinion regarding your home.