Going After Buyers who Fit the Bill

In a post earlier this week, we talked about how one way to get around neighborhood eyesores is to look for buyers who won’t mind that sort of thing. You may have thought, "What kind of buyer wouldn't mind an eyesore?" Well, beauty and eyesores are in the eyes of the beholder.

You may not like the hot pink house next door or the house down the street with all of the lawn statues, but someone else will think it's great. If your neighbors are going for a funky, artistic look, then you and your real estate agent can go after buyers with an eclectic sense of style.

When you are ready to sell, you may think that all you need is a reasonable offer from anyone. This is true, but you may sell faster if you know just who will be likely to buy your home. Think about what kind of buyer will be attracted to your home and the surrounding area. Then you can put up notices in coffee shops or grocery stores or whatever venues are frequented by people who fit your buyer profile.